Goal

Retaining Users, and retention comes from engagement.

• As we've got the support of various organizations and NGOs leading various cohorts of students some form of motivation and push can be expected from them.
• But relying completely on it is not beneficial.

Engagement Metrics

• Enrolling to class and batch
• Accessing a reading exercise or assessment exercise
• Wrong answer in assessment and coding practice
• Course Completion
• Inactivity in the app for 3 consecutive days
• Participation in the chats
• Lesson Completion
  • Based on the lesson View Time

User Engagement Based on the channel they come from ( Is there a way to associate a user or cohort to a particular NGO)

Identify the general flow a user takes and where there are maximum drops.

Engagement Flows to check - App Sign Up - Open Course - Read Lesson - Run the Code - Open Next Lesson - Lesson Completion - Course Completion

Focus Metric:

"Increased engagement in the course content and increased number of course completions with good user retention all the way"

Engagement :

• Engagement in new users
  • Metrics
    • Attending Classes
    • Activity in the chat ( Upcoming)
• Engagement in the old users
  • Metrics
    • Attending Classes
    • Lesson and Course Completion
    • Assessment and Playground
  • Inactive Users
    • Churn them and get them active again if they aren't active.
    • Mostly old users (churned users) are students who haven't opened the app for a few consecutive days.
      • How to Identify them and reactivate them?
      • Find out the reasons why there's a drop.
      • Add solutions to the problems

Increased Course Completion:

• Metrics to analyze
  • Lesson Completions
  • Lesson session timings
  • User Numbers ( Types )
  • Code Runs in Relation to Lesson Completions
  • Assessments
    • Correct and Wrong answers
    • Overall Scores

Good User Retention

• The number of students signed up and the number of students who completed lessons.
• Utilize Funnels in between sign up and lesson completion.
• General Retention Cohort Metrics

Things that might help in user engagement